MEDIA Indicator System

From a project's perspective, the interaction amount, depth, and breadth of a user's interactions with the protocol are very important factors. At the same time, the user's identity and equity holdings should also be considered in assessing them. Early adopters who accompanied the project's growth reflect an even greater loyalty to the project. Based on this understanding, the MEDIA score designed the five dimensions of M.E.D.I.A.

Monetary (25 points)

Interpretation: The monetary dimension assesses the financial value associated with an account. This indicator converts all tokens owned and traded by the account into USDT and shows the USD amount. In this dimension, a user can receive a maximum of 25 points. Indicators:

• Balance: The account balance

• Total Interaction Amount: Total amount of interactions

• Official Bridge Amount: Total cross-chain amount on official bridges

Engagement (30 points)

Interpretation: Assess whether the account is deeply engaged in on-chain ecosystem projects. A user with deep engagement not only has a large number of interactions, but their interactions are also unlikely to be concentrated in a single time period. In this dimension, a user can receive a maximum of 30 points. Indicators:

• Active Days: Number of active days. Having at least 1 active interaction within a calendar day counts as 1 active day.

• Active Weeks: Number of active weeks. Having at least 1 active interaction within a calendar week counts as 1 active week.

• Active Months: Number of active months. Having at least 1 active interaction within a calendar month counts as 1 active month.

• Total Interactions: Total number of active interactions.

• Time Span Of Interaction: Time span from the first interaction to the most recent interaction.

Diversity (15 points)

Interpretation: This dimension assesses the breadth (diversity) of contracts/protocols/categories interacted by the account. An on-chain user who is interested in projects across DeFi, NFT, Web3Game, and Infra categories is rare and valuable. Based on this thinking, we assigned a lower maximum score of 15 points to this dimension. Indicators:

• Unique Contracts Interacted: Number of unique contracts interacted with

• Unique Protocols Interacted: Number of unique protocols interacted with

• Unique Protocol Categories Interacted: Number of unique protocol categories interacted with

Identity (10 points)

Interpretation: An identity refers to the distinguishing character or personality of a person or entity that makes them distinct from others. This dimension focuses on the specific identity roles and credentials of an account within the L1/L2 ecosystem. The MEDIA system considers several categories of identities:

• DIDs: Onchain decentralized identifiers are the name service where users can accumulate their onchain reputation and social relationships under a name. In MEDIA, we adopt high-quality name services that are widely acknowledged by the crypto community such as Lens Protocol profiles and ENS holders.

• Proof-of-Humanity identities verify you as a human. Examples in this category include Binance Account Bound (BAB) token holders and Gitcoin Passport holders with a score above 20.

• Proof-of-Achievement: These identities discover and prove your on-chain achievements on L1/L2s. Notable achievements include

  • receiving major airdrops like ARB airdrop, OP airdrop, UNI airdrop, DYDX airdrop, and 1INCH airdrop,

  • using some amount of gas: users with gas used on the Ethereum mainnet exceeds 1 ETH, users with gas used on the Ethereum mainnet exceeds 10 ETH;

• Assets Owners such as Bored Ape Yacht Club holders and CryptoPunks holders

• Chain-specific Features: These identities represent participating in specific L2 events such as campaigns, voyages, festivals, or Odyssey. Examples are

  • minting LIBERTAS OMNIBUS on zkSync Era,

  • being a LIBERTAS OMNIBUS holder in the zkSync Era,

  • holding a Starknet ID on Starknet,

  • holding Quantum Leap NFT on Starknet,

  • adding guardian authentication on Starknet.

  • and participating in on-chain campaigns such as LINEA voyages, festivals, or Odyssey.

The weight of the identity dimension could range from 5 to 10 points, depending on the number and importance of indicators adopted across different L2s.

Age (20 points)

Interpretation: A project's early users are very valuable during the cold start phase. These users grow with the project, demonstrating a higher degree of loyalty. In this dimension, a user can receive a maximum of 20 points. Indicators:

• Days Since First Bridge: Number of calendar days since the address first bridged token in.

• Days Since First Interaction: Number of calendar days since the address first actively interacted.