An Example of MEDIA Score

Example

Shown in the Figure is our MEDIA Score snapshot in TrustGo product. As of Oct 10, 2023, the queried address had a MEDIA score of 60, ranking in the top 37% among all zkSync Era addresses.

This address scored 96 for diversity, interacting with a relatively high variety of contracts and protocols. However, this address lags on Identity, currently scoring only 20. To effectively improve the MEDIA score, this user could focus on increasing the balance. The 10 points this address obtained in the Identity dimension mainly come from proof of holding Ethereum Name Service and Lens Protocol Profiles. Although this address did not receive previous airdrops for $ARB and $OP, it could improve its Identity dimension score by Gas Used on the Ethereum Mainnet Exceeds 1 ETH.

Summary

MEDIA Score is an objective, fair and quantifiable metric to comprehensively evaluate accounts' on-chain engagement and value. By performing in-depth analysis of user behaviors, MEDIA Score assigns a score from 0-100. MEDIA Score's evaluation system covers not just simple statistics of interaction amounts and values with smart contracts, protocols, and dApps, but more importantly focuses on the breadth and depth of a user's participation in on-chain activities, their loyalty, and any special identity roles and credentials held by the user.

Trusta Labs aims to continuously develop MEDIA Score as the infrastructure for on-chain user value assessment. In the KYA (Know Your Account) product called TrustGo from Trusta Labs, every user can look up their own unique MEDIA Score. It helps to fairly identify accounts that contribute to the ecosystem. Through MEDIA Score, users can gain a deeper understanding of their on-chain activities and value, while project teams can accurately allocate resources and incentives to users who truly contribute.